Monthly active users
30
+76% vs 17
CourseApp · Product analytics
Usage is growing, while the next measurement gap is learner conversion.
A read-only PostHog snapshot of product activity, creator adoption, learning signals, acquisition context, and experience health.
Executive summary
Current window compared with 9 Jul – 8 Aug 2026. The comparison window is partial because the project began on 28 Jul.
Pageviews
240
−26% vs 325
Creators onboarded
4
5 events · +100% users
Courses created
3
+200% vs 1
Topic completers
2
2 events · 0 prior
Web-vitals observations
154
Performance sample
Activity trend
Weekly totals. The final bucket covers 7–8 September.
Pageviews
240 totalTraffic was concentrated in the final two days, with 48 pageviews.
High-value product events
event totalsOnboardingOrganisationsCoursesTopics
Creator adoption
Organisation creation is the cleanest observed starting point for the creator funnel.
Organisation → course funnel
30-day windowOrganisation created4
Course created3
75% conversion. Median time to course creation was approximately 3.8 minutes; average time was approximately 3.3 minutes.
Creator milestones
unique usersOnboarding completed
4
5 events
Organisations created
4
4 events
Courses created
3
3 events
Events created
0
Not observed
Checkout started
0
Not observed
Billing conclusion
—
Payment event required
Interpretation: creator setup activity is present, but the sample does not yet support a commercial conversion conclusion.
Funnel caveat: onboarding completions did not appear before organisation creation in the observed sequence, so an onboarding-first funnel was not presented as a valid conversion path.
Learner engagement
Learning signals are currently much thinner than creator signals.
Observed learner events
current vs previous| Event | Current | Previous | Reading |
|---|---|---|---|
| Course enrolments | 0 | 0 | Not observed |
| Event registrations | 0 | 0 | Not observed |
| Topic completions | 2 | 0 | 2 unique users |
| Course completion | — | — | Event not tracked |
Topic completion detail
2 completions2 topic completions were recorded across 2 distinct topics in fearless-business-accelerator-12-weeks.
This is an engagement signal, not a full-course completion rate. Enrolment and course-completion events are needed to calculate learner conversion and completion reliably.
Reach and acquisition context
240 regular pageviews from 30 monthly active users.
Top paths by pageviews
pageviews · usersFormat: pageviews · unique users. The remaining paths contributed 85 pageviews.
Referrer mix
pageviewsOwned CourseApp domains account for 145 pageviews. Marketing attribution is not yet meaningful from this sample.
Device mix
pageviewsDesktop
179
74.6%
Mobile
61
25.4%
Top geography
pageviewsTraffic quality
classificationRegular pageviews
240
No bot or automation traffic observed
Test accounts were filtered using the project configuration.
Experience health
Performance signals are available; exception volume was not observed in this window.
Web vitals
154 observationsP90 LCP
4.00s
Largest contentful paint
P90 INP
210ms
Interaction latency
Average CLS
0.032
Layout shift
The P90 LCP tail is the clearest performance follow-up; segment it by route and device in a larger sample.
Friction signals
autocaptureExceptions observed
0
No events
Rageclick events
13
5 users affected
Follow-up
—
Review rageclick paths
Zero captured exceptions does not prove zero application errors; it means no PostHog exception events were observed.
Retention and measurement readiness
Use this section to guide the next analytics iteration.
Retention status
Not matureDo not use retention as a client KPI yet. The project only began on 28 July, the active-user sample is 30 people, and the current learner return events are too sparse for a dependable cohort curve.
Recommended next measure: learner enrolment → first topic completion → repeat topic completion, once enrolment and return activity are consistently captured.
Instrumentation gaps
next actions| Course enrolment | Not observed |
| Event registration | Not observed |
| Successful payment/subscription | Not tracked |
| Full course completion | Not tracked |
Key findings and recommended actions
Evidence-backed, with no causal claims inferred from this snapshot.
1. Creator setup is the strongest measurable journey
Four organisations produced three courses, a 75% observed organisation-to-course conversion.
Action: keep this funnel visible and add a stable creator activation definition.
2. Learner conversion cannot yet be evaluated
There were two topic completions, but no observed enrolment or event-registration events.
Action: verify learner event delivery before reporting completion or retention.
3. Performance warrants route-level follow-up
P90 LCP was 4.00s across 154 web-vitals observations; rageclicks affected five users.
Action: inspect the highest-volume paths and the sessions behind rageclicks.